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The results are in! The International Food Information Council (IFIC) Foundation publishes an annual report that provides great insights into consumers attitudes about health, food and nutrition.
The May 2008 report sheds light on some interesting areas:
Breakfast Habits: Breakfast was cited by 92 percent of consumers as the most important meal of the day, yet less than half (46 percent) of consumers surveyed ate breakfast seven days per week. Some common “barriers” to not eating breakfast everyday, included: “not hungry right after I wake up” (59 percent) and “not enough time” (54 percent).
Diet and Physical Activity: Two-thirds of Americans (67 percent) reported making changes to improve the healthfulness of their diet. Some examples of these changes included: “changing the portion sizes of the meals or snacks I consume” (60 percent) and “changing the number of calories I consume” (57 percent). However, only 15 percent of those trying to lose or maintain their weight correctly estimated their daily calorie requirements.
For the full report, visit Food and Health Survey at the IFIC Foundation.
Want to know how to correctly estimated your daily calorie requirements? See “The Right Balance: How to Lose a Pound”